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Numbered Days
Earlier this year, the clothing retailer Gap issued a limited collection of T-shirts designed by contemporary artists. The contribution of one Rirkrit Tiravanija (pictured in the middle) contains only...
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Germs for Sale
A devoted reader of The Awkward Adverb informed us that her neighborhood Walgreens is infamous for its unintentionally funny signs on display throughout the store. She sent us a batch of photos that...
View ArticleSpelling counts!
While the Internet and text messaging has made society more tolerant towards spelling and grammatical mistakes, that doesn’t mean all standards have disappeared. When it comes to building credibility,...
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Zap that Error
With all the sloppy writing found online and the weird, compressed language of Twitter and text messages, it’s easy to grouse about degraded writing standards in Internet culture. Nevertheless, an...
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Apostrophe Catastrophe
Apostrophes sort of resemble elusive, wriggly creatures, and in a sense, that’s what they are. Apostrophes often worm their way into plural nouns where they don’t belong, and the English language will...
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Manifest Idiocy, by Gap
OK, “idiocy” may be too strident of a word here, but Gap showed a lack of thoughtfulness, cultural awareness, and intellectual curiosity when it released a T-shirt in October with the phrase “Manifest...
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